Privacy Policy

This privacy policy explains how Ls Bet, operated via the website https://lsbetsi.com, collects, uses, discloses and protects your personal data when you use our sports betting and casino services or otherwise interact with our site. It applies to registered players, prospective players and other visitors to our website who are located in the United Kingdom and, where relevant, in other jurisdictions. The policy is designed to meet the requirements of UK data protection law and applicable international standards. By using our services, you acknowledge that you have read and understood this policy. Effective date: 1 January 2026.

Who We Are

The Ls Bet service on lsbetsi.com is operated by:

Operator: LiveScore Betting & Gaming (Gibraltar) Limited (a limited company)
Jurisdiction of incorporation: Gibraltar
Registered / head office address: Gibraltar (exact street address and postal code not specified here)
UK licence: Licensed and regulated by the UK Gambling Commission for customers in Great Britain under account number 56784 (remote betting and casino).
Other licences: Licensed by the Government of Gibraltar under remote gambling licences RGL 122 and RGL 123.

Data protection responsibility

For players in the UK and, where applicable, in other regions, LiveScore Betting & Gaming (Gibraltar) Limited is the "controller" of your personal data under the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.

We have a dedicated data protection function responsible for overseeing questions in relation to this policy and our data processing practices.

Data Protection contact: Data Protection Officer (DPO) / Data Protection Team
Contact methods:
- Via the "Help" or "Contact Us" section when logged into your Ls Bet account on lsbetsi.com
- By writing to: Data Protection Officer, LiveScore Betting & Gaming (Gibraltar) Limited, Gibraltar

When you contact us about privacy matters, please clearly mark your communication "Data Protection" so that it can be routed appropriately.

What Personal Data We Collect

We collect and process different categories of personal data depending on how you interact with Ls Bet and which services you use.

Identification and contact data

Full name, date of birth and gender
Home address (billing and residential addresses), country of residence
Email address, mobile and/or landline telephone numbers
Copies of identity documents (passport, national ID card, driving licence) and photographs or "selfies" for verification
Proof of address documents (utility bills, bank statements, tax letters)
Affordability / source-of-funds documentation (payslips, bank statements, tax returns and similar financial documents) as required by UK Gambling Commission guidance and anti-money laundering regulations.

Account, gameplay and behavioural data

Username, account ID, security questions and answers
Account settings, preferences and communication choices
Betting and gaming history (bets placed, stakes, outcomes, deposits, withdrawals, bonuses used, session times, win/loss records)
Responsible gambling information (self-exclusion status, deposit/loss limits, reality checks, interactions arising from safer gambling reviews)
Customer support interactions (chat transcripts, emails, call notes)
Internal notes relating to risk, fraud, AML and affordability assessments.

Technical and device data

IP address, approximate location derived from IP (city/country)
Device identifiers and attributes (device ID, operating system, browser type and version, language settings, screen resolution)
Connection data (timestamps, pages viewed, referring URLs, clickstream data, login/log-out events)
Mobile app telemetry and crash logs (where applicable).

Payment and financial data

Payment method details (e.g. partial card numbers, card type and expiry date) - card data is processed via secure payment providers and we do not store full card numbers or CVV codes
Bank account or e-wallet identifiers (IBAN, sort code/account number, payment account email or username, where applicable)
Transaction history (deposits, withdrawals, chargebacks, failed payments, bonuses credited, promotional vouchers)
Payment verification results and fraud/AML scoring information from our payment and risk partners.

Marketing, analytics and preference data

Marketing preferences (channels, topics, opt-in/opt-out status)
Responses to marketing campaigns (email opens, link clicks, campaign performance metrics)
Participation in promotions and loyalty programmes (bonus usage, qualification data, reward tiers)
Survey responses, feedback and reviews.

Cookies and similar technologies

Identifiers stored in cookies, SDKs, pixels and similar technologies set on your device
Information about how you browse and interact with our site (pages, features used, navigation paths)
Cross-device or cross-session identifiers created by us or our partners for analytics and, where permitted, advertising purposes.

Where we need to collect personal data by law, under the terms of our contract with you, or under UK Gambling Commission requirements, and you fail to provide that data when requested, we may not be able to open or maintain your account or provide certain services.

Legal Basis for Processing

We process your personal data only when we have a lawful basis under the UK GDPR and related legislation. Depending on the specific processing activity, we rely on one or more of the following legal grounds:

Performance of a contract (Article 6(1)(b) UK GDPR)

To create and administer your Ls Bet account on lsbetsi.com
To verify your identity and age in order to open your account
To process deposits, bets, gameplay and withdrawals
To manage bonuses, promotions and loyalty rewards
To provide customer support and resolve operational queries.

Compliance with legal and regulatory obligations (Article 6(1)(c) UK GDPR)

To comply with UK Gambling Commission rules and guidance, including affordability checks, AML/CTF controls, safer-gambling requirements and self-exclusion schemes (such as GamStop)
To comply with applicable anti-money laundering and counter-terrorist financing laws and regulations
To conduct "Know Your Customer" (KYC) checks and ongoing monitoring
To meet tax, accounting, financial reporting and record-keeping obligations
To respond to lawful requests from regulators, law enforcement or other competent authorities.

Legitimate interests (Article 6(1)(f) UK GDPR)

We process certain data where it is necessary for our legitimate interests, provided these are not overridden by your rights and interests. These interests include:

Operating, securing and improving our website, apps and services
Detecting, investigating and preventing fraud, abuse, money laundering and other illegal activity
Managing business risk, including affordability and credit-risk assessments
Ensuring network and information security, including detecting suspicious logins and account takeover attempts
Analysing performance and usage of our products (aggregated or pseudonymised where possible)
Defending and exercising legal claims.

Consent (Article 6(1)(a) UK GDPR)

Sending electronic direct marketing communications (email, SMS, push notifications) where consent is required under the Privacy and Electronic Communications Regulations (PECR) or other applicable laws
Using certain non-essential cookies and similar technologies for analytics or advertising
Sharing data with selected affiliates or advertising partners for personalised offers, where local law requires consent.

You may withdraw your consent at any time via your account settings or by following the instructions in the relevant communication. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

Vital interests and public interest

In rare cases, we may process data to protect your vital interests or those of another person (e.g. sharing information with emergency services where there is a serious and immediate risk of harm) or where required in the substantial public interest under applicable law, for example in connection with serious crime or fraud investigations.

Purpose of Processing

We use your personal data for the following purposes:

Provision and management of services

To register you as a customer and create your Ls Bet account
To provide access to our sports betting and casino games on lsbetsi.com
To process your deposits, bets, gameplay and withdrawals
To manage your participation in promotions, bonuses and loyalty programmes
To provide customer support, answer questions and handle operational complaints.

Regulatory compliance, KYC, AML and affordability

To verify your identity, age and address
To perform ongoing monitoring, affordability checks and source-of-funds assessments in line with UKGC guidance
To detect and prevent money laundering, terrorist financing, fraud and other unlawful behaviour
To comply with self-exclusion schemes and safer-gambling obligations.

Safety, security and fraud prevention

To protect your account against unauthorised access or account takeover
To monitor transactions and behaviour for signs of fraud or misuse
To secure our IT systems, networks and infrastructure.

Improvement, analytics and service development

To analyse performance, usage patterns and user behaviour on our site (for example, which games are played, when and how)
To test, develop and improve new features and products
To measure the effectiveness of marketing campaigns and promotions.

Marketing and personalisation

To send you news and offers about our products and services, subject to your preferences and applicable legal requirements
To tailor offers and bonuses based on your account profile, betting history and preferences, where permitted
To run targeted campaigns with trusted affiliates and advertising networks, where we have a valid legal basis.

Business operations and legal purposes

To manage our relationship with you, including updating you about changes to our terms or policies
To carry out internal reporting, auditing and business planning
To handle legal disputes, regulatory reviews and investigations, and to enforce our terms and conditions.

Disclosure & Sharing

We do not sell your personal data. We may share your data with the following categories of recipients, strictly for the purposes described in this policy and subject to appropriate safeguards:

Group companies and affiliates

Other entities within the LiveScore Group that support our operations (for example, IT, product development, risk management, finance and compliance functions)
Affiliated brands and marketing partners who promote Ls Bet, where we have your consent or another lawful basis.

Payment service providers and banks

Banks, card schemes, payment processors, e-wallet providers and similar financial institutions that process deposits, withdrawals and refunds
Fraud-prevention and risk-management providers who assist us in detecting and preventing fraud, chargebacks and money laundering.

Technology and service providers

Hosting and cloud infrastructure providers
Game and platform providers whose games you choose to play
IT security, analytics and monitoring service providers
Customer support and communication platforms (e.g. live chat tools, email delivery services)
Identity, KYC, AML and affordability assessment providers.

Regulators, authorities and dispute resolution bodies

The UK Gambling Commission and other gambling regulators
Financial intelligence units and law enforcement agencies, where required by law or in connection with suspected criminal activity
Data protection authorities, courts, tribunals and law-enforcement agencies where necessary to comply with legal obligations or defend legal claims
Alternative Dispute Resolution bodies, such as the Independent Betting Adjudication Service (IBAS), when a complaint is escalated.

Professional advisers and business partners

Lawyers, auditors, insurers, accountants and other professional advisers under appropriate confidentiality obligations
Potential buyers, investors or other relevant third parties in connection with corporate transactions (mergers, acquisitions, restructurings), subject to appropriate safeguards and, where required, your consent.

Advertising and analytics partners

Analytics providers that help us understand how our site is used
Advertising networks and affiliate partners for measuring campaign performance and, where permitted, delivering targeted offers
These partners may use cookies or similar technologies on our website; where required, we will obtain your consent before such cookies are set.

Whenever we share data with third parties, we require them to use your personal data only for specified purposes and to protect it in accordance with applicable data protection laws and contractual obligations.

International Transfers

Due to the global nature of online gambling and our corporate structure, your personal data may be transferred to, and processed in, countries outside the United Kingdom and the European Economic Area ("EEA"), including Gibraltar and other jurisdictions where we or our service providers are located.

When we transfer personal data internationally, we implement appropriate safeguards as required by law, such as:

Ensuring the destination country has been recognised as providing an adequate level of data protection by the UK government or, where applicable, the European Commission
Entering into contracts based on the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the European Commission's Standard Contractual Clauses (SCCs), or equivalent instruments recognised by relevant authorities
Implementing additional technical and organisational measures where necessary (for example, encryption and access controls).

Further information about international transfers and copies of relevant safeguards (subject to appropriate redaction) can be obtained by contacting our Data Protection Officer via the contact methods described in the "Who We Are" and "Complaints & Contacts" sections.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, regulatory, accounting or reporting requirements, and to resolve disputes.

Retention periods

In determining appropriate retention periods, we consider the type and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and applicable legal requirements (including UK Gambling Commission, AML and tax rules). By way of general guidance:

Account and identification data: Typically retained for up to 5 - 7 years after your account is closed, to comply with AML, gambling and financial regulations and to be able to defend or exercise legal claims.
Gameplay and transaction data: Generally retained for a similar period (up to 5 - 7 years after account closure) for regulatory, auditing and accounting purposes.
Affordability and source-of-funds documents: Retained for as long as required under AML and regulatory obligations, usually up to 5 - 7 years after the relationship ends, unless a longer period is required by law for specific investigations or proceedings.
Customer support records: Retained for up to 5 years after resolution of the relevant query or complaint, depending on the nature of the issue.
Marketing data: Retained for as long as you remain opted in. If you opt out, we will retain limited information (e.g. your email address and opt-out flag) to ensure we honour your preference, typically for up to 3 years after your last interaction.
Cookie and analytics data: Retention periods vary by cookie type; see the "Cookies & Tracking Technologies" section and our cookie banner or settings tool for details.

Deletion and anonymisation

When data is no longer required for the purposes described above, we will either securely delete it or irreversibly anonymise it so that it can no longer be associated with you. In some cases we may be unable to fully delete data due to overriding legal or regulatory obligations; where this is the case, we will restrict processing to what is strictly necessary for those obligations.

Your Rights

Depending on your location and the legal framework that applies, you may have a number of rights in relation to your personal data. For UK players, these rights arise primarily under the UK GDPR and the Data Protection Act 2018. For players in the European Union, equivalent rights arise under the EU GDPR. For players in Mexico, similar rights arise under the Federal Law on Protection of Personal Data Held by Private Parties and related regulations. We aim to respect these rights consistently, subject to applicable legal limitations and exemptions.

Core data protection rights

Right of access: To obtain confirmation as to whether we process your personal data and to receive a copy of the data we hold about you, along with certain information about how we use it.
Right to rectification: To have inaccurate or incomplete personal data corrected or completed. You can update some information directly in your account; for other changes, you may need to contact customer support or our Data Protection Team.
Right to erasure ("right to be forgotten"): To request deletion of your personal data where there is no compelling reason for us to continue processing it. This right is not absolute; for example, we may be required to retain certain data to comply with AML, gambling, tax or other legal obligations, or to establish or defend legal claims.
Right to restriction of processing: To request that we temporarily suspend processing of your data in certain circumstances (e.g. while a dispute about accuracy or legal basis is resolved).
Right to object: To object to processing that we carry out based on legitimate interests, including profiling based on those interests. We will stop the processing unless we can demonstrate compelling legitimate grounds that override your interests, rights and freedoms, or where processing is required for legal claims.
Right to object to direct marketing: You can object at any time to our use of your data for direct marketing purposes (including profiling for marketing). We will honour all such objections promptly.
Right to data portability: To receive certain personal data in a structured, commonly used and machine-readable format and to have it transmitted to another controller, where technically feasible and where the processing is based on consent or contract and carried out by automated means.
Right to withdraw consent: Where we rely on your consent (for example for certain marketing or cookies), you may withdraw it at any time, without affecting the lawfulness of prior processing.

Additional considerations for Mexican players

For players located in Mexico, and to the extent Mexican data protection law applies, you may also exercise ARCO rights (Access, Rectification, Cancellation and Opposition) and related rights under the Federal Law on Protection of Personal Data Held by Private Parties and its Regulations. We will assess such requests in line with both Mexican and UK/EU data protection principles, to the extent compatible with our regulatory obligations (for example, AML and gambling regulations).

Exercising your rights and timeframes

How to submit a request: You can exercise your rights by contacting our Data Protection Officer or Data Protection Team via the communication channels described in this policy (e.g. Help/Contact Us section of lsbetsi.com or by writing to our postal address in Gibraltar).
Information we may request: We may need to request specific information from you to confirm your identity and ensure your right to access the data (or to exercise any other rights). This is a security measure to ensure that personal data is not disclosed to someone who has no right to receive it.
Fees: You will not normally have to pay a fee to exercise your rights. We may charge a reasonable fee or refuse to comply with your request if it is manifestly unfounded, excessive or repetitive, in accordance with applicable law.
Response time: We aim to respond to all legitimate requests within one month (30 days). If your request is particularly complex or you have made multiple requests, we may extend this period by up to a further two months, in which case we will inform you of the extension and the reasons for it.
Limitations: Some rights may be limited by legal or regulatory obligations (for example, AML, gambling, tax and accounting requirements) or by the need to protect the rights of others. Where we cannot fully comply with your request, we will explain the reasons, subject to legal restrictions.

Cookies & Tracking Technologies

We use cookies and similar technologies on lsbetsi.com to ensure our site functions properly, to improve performance, to personalise content, and, where permitted, to deliver targeted advertising. Cookies are small text files stored on your device when you visit our site or use our apps.

Types of cookies we use

Strictly necessary cookies: These cookies are essential to enable core site functionality and security features, such as logging in, maintaining your session, preventing fraud and remembering your privacy preferences. Our services cannot function properly without these cookies.
Functional cookies: These cookies allow our site to remember choices you make (such as language, region, display settings and game preferences) and provide enhanced, more personalised features.
Analytics and performance cookies: These cookies collect information about how visitors use our site (e.g. which pages are visited most often, error messages). We use this data in aggregated form to improve site performance and user experience.
Advertising and marketing cookies: These cookies may be set by us or by our advertising and affiliate partners to build a profile of your interests and show you relevant ads on our site or on other sites. They may also be used to limit the number of times you see an advertisement and to measure the effectiveness of marketing campaigns.
Third-party cookies: Some cookies are set by third-party services integrated into our site (for example, analytics providers, game providers or advertising networks). These third parties may process data in accordance with their own privacy policies.

Managing cookies

On your first visit, and periodically thereafter, you may be presented with a cookie banner or preferences tool allowing you to manage non-essential cookies. You can update your preferences at any time via the cookie settings panel (where available) on lsbetsi.com.
Most web browsers allow you to control cookies through their settings (for example, to block certain cookies or delete them). Please note that blocking or deleting cookies may impact your ability to use some features of our site or may affect its performance.
For more information about cookies, including how to see what cookies have been set and how to manage them, you can visit independent resources such as www.allaboutcookies.org (subject to availability).

Data Security

We take the security of your personal data very seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised or unlawful processing, accidental loss, destruction or damage.

Technical measures

Encryption in transit: Data transmitted between your browser or device and our systems is protected using modern encryption protocols (such as TLS 1.2 or higher), helping to safeguard it from interception.
Encryption at rest: Where appropriate, personal data and sensitive data elements are encrypted or otherwise pseudonymised while stored in our systems.
Access controls: Access to personal data is restricted to authorised personnel who require it for their job functions and is governed by role-based access controls and authentication mechanisms.
Network and application security: Our systems are protected by firewalls, intrusion detection and prevention systems and other security technologies. We apply secure development practices and conduct regular vulnerability assessments and security testing.
Backup and resilience: We maintain backup and disaster-recovery arrangements to reduce the risk of data loss and to ensure continuity of service.

Organisational measures

Policies and procedures: We maintain internal policies and procedures on data protection, information security, access control, incident response and acceptable use.
Staff training: Employees and contractors who handle personal data receive regular training on data protection, confidentiality, AML requirements and information security.
Supplier due diligence: We conduct due diligence on key third-party suppliers who process personal data on our behalf and require them to implement suitable security measures by contract.
Incident response: We have procedures for identifying, investigating and responding to suspected personal data breaches. Where required by law, we will notify the relevant supervisory authority and, where appropriate, affected individuals, without undue delay.

We aim to align our security practices with recognised industry standards and evolving best practices. However, no system is completely secure, and we cannot guarantee absolute security of your data. You are also responsible for keeping your login details and devices secure and for notifying us immediately if you suspect unauthorised use of your account.

Complaints & Contacts

If you have any questions, concerns or complaints about how we handle your personal data, or if you wish to exercise any of your rights, you should contact us first so that we can try to resolve the issue directly.

How to contact us

Data Protection Officer / Data Protection Team:
- Via the "Help" or "Contact Us" section of your Ls Bet account on lsbetsi.com, selecting the privacy or data-protection option where available
- By writing to: Data Protection Officer, LiveScore Betting & Gaming (Gibraltar) Limited, Gibraltar

Internal complaint procedure

Initial contact: Submit your query or complaint using one of the contact methods above, providing as much detail as possible (including your account ID, relevant dates and any supporting evidence).
Acknowledgement: We will acknowledge receipt of your complaint within a reasonable time, usually within a few working days.
Investigation: Your complaint will be reviewed by our Data Protection Team, in coordination with relevant departments (such as Customer Support, Compliance or Security) as appropriate.
Response: We aim to provide a substantive response within one month (30 days) of receiving your complaint. If the matter is complex or we receive a high volume of requests, we may extend this period, but we will keep you informed.
Escalation: If you are not satisfied with our response, you may request further escalation internally, or you may choose to contact a supervisory authority or other relevant body as described below.

Right to complain to a supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority if you believe that our processing of your personal data infringes applicable data protection law.

United Kingdom: For UK-based players, the primary supervisory authority is the Information Commissioner's Office (ICO).
- Website: www.ico.org.uk
- Phone: as published on the ICO's official website
- Postal address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom.
European Union / EEA: If you are located in the EU/EEA, you may lodge a complaint with your local data protection authority. Contact details for EU supervisory authorities are available via the European Data Protection Board's website.
Mexico: If you are located in Mexico and Mexican data protection law applies, you may lodge a complaint with the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI), in accordance with its procedures.

We encourage you to contact us first, as we aim to resolve all complaints fairly and promptly, but you are not required to do so before approaching a supervisory authority.

Updates

We may update this privacy policy from time to time, for example to reflect changes in our services, legal obligations, regulatory guidance (including that issued by the UK Gambling Commission or data protection authorities) or technical developments.

How we will notify you

Minor changes: For non-material updates (for example, clarifications, formatting changes, or updates that do not affect your rights or obligations), we will post the updated policy on lsbetsi.com with a revised "Last updated" date.
Material changes: For material changes that significantly affect how we process your personal data or your rights, we will, where appropriate:
- Notify you by email and/or in-account message
- Display a prominent notice or banner on our website or in our apps
- Provide information about the nature of the changes and their effective date.

Advance notice and your options

Where reasonably possible, we will provide you with at least 30 days' notice before material changes take effect.
If you do not agree to the updated policy, you may choose to stop using our services and request closure of your Ls Bet account, subject to settlement of any outstanding balances and compliance with legal and regulatory requirements.
Your continued use of our services after the effective date of an updated policy will constitute your acceptance of the changes, to the extent permitted by applicable law.

Last updated: January 2026. If you have any questions about this privacy policy, please contact our Data Protection Officer or Data Protection Team using the details provided in the "Who We Are" or "Complaints & Contacts" sections.